Privacy Policy

NameMatch (“we,” “us,” “our”) operates name-match.com. This policy explains what data we collect, how we use it, and your rights regarding that data.

Account data. When you sign in (via Apple, Google, or email magic link), we receive your email address and authentication provider identifier.

Preferences. Gender filter, heritage preferences, popularity preference, and a taste profile derived from your swipe history.

Usage data. Swipe records (name, reaction, timestamp), session codes, matches, shortlist entries, notes, rankings, private First Weeks preparation answers, and shared First Weeks decisions.

Analytics. We use PostHog to collect page views, product events, errors, and session recordings for anonymous and signed-in visitors. Form inputs, invite codes, Match Sprint answers, and First Weeks answers are not captured; invite URLs are sanitized before capture.

Data stored only on your device.Your surname, avoid list, existing children's names, and anonymous identifier are stored in your browser's local storage and are never sent to our servers. A partner Match Sprint draft may also be stored on the device for up to 72 hours so authentication can resume across browser tabs.

• Provide and operate the service (matching, recommendations, shortlist)
• Generate your taste profile and match you with your partner
• Let you and your partner create a shared preparation plan
• Produce anonymized community trends (name popularity, regional trends, taste tribes)
• Authenticate your account
• Improve the product

We use the following third-party services that process your data:

• Supabase — database hosting and authentication
• PostHog — product analytics and error tracking (anonymous and identified usage, with sensitive inputs and invite codes masked)
• Vercel — hosting and content delivery

We do not sell your personal data to anyone.

We use only essential cookies for authentication (managed by Supabase). We do not use marketing, advertising, or third-party tracking cookies.

NameMatch is designed for adults choosing baby names. We do not knowingly collect personal information from children under 13. Baby names you interact with are not associated with actual children. If you believe a child has provided us personal information, please contact us and we will delete it.

We retain your data while your account is active. You can export all your data (JSON format) or delete your account at any time from Settings. In-app deletion removes your authentication account and NameMatch product records, resets the browser's identified analytics session, and anonymizes shared matches and shortlist state to preserve your partner's experience.

Historical analytics and error events in PostHog are not automatically erased by the in-app deletion action. They are retained for product reliability and improvement under our analytics retention settings and are no longer connected to an active NameMatch account. Contact us using the address below to request deletion of associated analytics records. Aggregated or de-identified statistics may be retained where permitted by law.

You have the right to:

• Access and export your personal data
• Request correction of inaccurate data
• Delete your account and associated data
• Object to processing of your data

These rights apply regardless of your location, including under the GDPR (EU) and CCPA (California). To exercise any right, contact us at the address below or use the in-app Settings.

We may update this policy from time to time. Changes will be posted on this page with an updated effective date.

Questions or requests? Email us at support@name-match.com.